A woman's purse is her sanctuary; something that she can't leave home without, since it holds so many essential items that are needed at a moment's notice.
But maybe women can say goodbye to their purses and hello to the new and improved bra to hold their necessary on-the-go items!
This new JoeyBra can hold credit cards, iPods, cell phones, cash ... whatever you feel comfortable storing in the discrete side location of the bra.
Take a look at the images in the gallery. Is this new bra something you would use to store your stuff?