We honestly can't say that we blame Rag & Bone for this one. If you were going to do your first advertising campaign ever, wouldn't you want one of the most recognized and highly sought-after models to be the face of your brand? Of course you would, which is why using Kate Moss was a great idea!
For their Fall 2012 ad campaign, Rag & Bone took to the streets of North London, where photographer Craig McDean captured Kate in a couple of looks from the season.
The campaign comes just in time for the opening of the first European store, which will also be used for Rag & Bone's presentation during London Fashion Week. You can take a look at the first pictures from the Fall/Winter 2012 Rag & Bone ad campaign featuring Kate Moss in the gallery above.