Avril's Abbey Dawn line is teaming with KLS's Just Fabulous, parent company of justfab.com, a members-only personalized shopping site. Actress-turned-rocker Taylor Momsen, actress Mena Suvari and E! Fashion Police co-host George Kotsiopoulos joined Kimora and Avril on the red carpet, as well as inside where Avril gave a live performance.
Kimora spits nothing but good love for Avril: “Avril, I feel, is such a punk rock sweetheart… She really has a distinct look, feel, flair and style, and certain elements of that, speaking from a design standpoint, will cross over and resonate with our members…”
While Avril describes the line as "rock ’n’ roll, so you see a lot of spikes and skulls and black … They are bold pieces… They make a statement…They are a lot of fun…”
Just Fabulous will be the first retailer to offer the rocker brand’s new line of shoes and handbags.