A woman’s hair is her crowning glory, and La La Anthony is covering hers up for a cure. The starlet is taking a stand to help raise cancer awareness by putting herself in the shoes of a cancer patient and covering up her locks.
La La is not only an astounding businesswoman, but she is a mother, a wife, and someone who takes pride in making changes.
La La is sacrificing her personal beauty for the foundation and will only unveil her hair if she receives 10k tweets that use the hashtag #BeautifulLengths.
Pantene created Beautiful Lengths because of the importance of healthy hair to women battling cancer. After losing their crowning glory to rounds of cancer treatments, many of the women we help say that putting on a wig makes them feel like themselves again.
And when you donate your hair to the cause, you’re helping make that happen.
The role of Pantene is to help women grow long, strong, beautiful hair and provide the funds to turn this hair into free, real-hair wigs for women with cancer.
So far, Pantene has donated 24,000 free real-hair wigs to the American Cancer Society’s wig banks, which distribute wigs to cancer patients across the country.
For women undergoing cancer treatment, hair loss isn't just a side effect; it's a devastating symbol of sickness and loss of control.
GlobalGrind is standing behind La La and donating $.25 for every single tweet sent out with the hashtag #BeautifulLengths.
Let’s band together to unveil the beauty, help restore a sense of normalcy and give strength to a woman with cancer. Tweet now using the hashtag #BeautifulLengths!
Find out more about the cause here.