The rumors are true: Lana will be in H&M’s “Blue Jeans!”
A few weeks ago, speculations arose that questioned if Lana was going to take on a new model role as the face of mega brand H&M.
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Yesterday, the brand proved the rumors were true when they unveiled Lana as their official global face.
The singer matches perfectly with the popular brand’s look for the fall, which like her music, was inspired by L.A sixties.
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Ads were released of Del Rey wearing a pale pink sweater with matching skinny jeans in the fall campaign. That won’t be the last of her though. Lana will also be the face in the winter campaigns later this year!
We love her blast from the past style with a modern twist. Are you as excited as we are to see her as the new face?
