Pastels, Prints & Pouts: Lana Del Rey Launches H&M Campaign (VIDEO)

Lana Del Rey adds a few more notches to her belt this week, launching another clip from the highly anticipated H&M Fall Campaign.

The 26-year-old singer and her bouffant serenades us in the 30-second spot for the Swedish brand with a modern rendition of 1950’s hit “Blue Velvet.” The commercial itself is a reinterpretation of the 1986 mystery film by the same name.

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The spot features the starlet in various shots including a phone booth, therapy session and one-woman show in the mirror. Lana brings her usual vintage Hollywood edge, merging her signature teased hair and stiletto nails with pastels, soft knits and subtle prints from the Fall 2012 Collection - all of which pale in comparison to her perfectly nude pout.

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The commercial, which will launch as a full-length music video, is set for release September 20th.  

Check out Lana, pout and all in the clip above.