Louis Vuitton's "Core Values" campaign pays homage to one of the greatest athletes of all time, Muhammad Ali.
For the most recent ad in the "Core Values" campaign, Louis Vuitton used Yasiin Bey - best known as Mos Def - to articulate some of the greatest quotes courtesy of the boxing phenom. Yasiin Bey works as a storyteller for the occasion, offering up a charismatic composition of quotes so fluid that it sounds like it was written by Yasiin himself.
For now there are two videos, both directed by Stuart McIntyre. Each features Yasiin speaking in a boxing ring while a calligrapher writes on the floor of the ring with paint and a broom. It looks a lot more artistic than it sounds!
Check both Louis Vuitton "Core Values" campaign videos above and below.