Louis Vuitton’s “Core Values” campaign pays homage to one of the greatest athletes of all time, Muhammad Ali.
VIDEO: Louis Vuitton Turns L.A. Into An Actual Man For Latest Film
For the most recent ad in the “Core Values” campaign, Louis Vuitton used Yasiin Bey – best known as Mos Def – to articulate some of the greatest quotes courtesy of the boxing phenom. Yasiin Bey works as a storyteller for the occasion, offering up a charismatic composition of quotes so fluid that it sounds like it was written by Yasiin himself.
VIDEO: Louis Vuitton Releases Preview Of Core Values Campaign Feat. Muhammad Ali
For now there are two videos, both directed by Stuart McIntyre. Each features Yasiin speaking in a boxing ring while a calligrapher writes on the floor of the ring with paint and a broom. It looks a lot more artistic than it sounds!
Check both Louis Vuitton “Core Values” campaign videos above and below.
