We are guessing that the added visibility of Michael Pitt since his starring role in HBO's Boardwalk Empire is paying off.
The actor is now the new face of Prada's Spring/Summer 2012 Men's ad campaign!
The collection features some very fun prints, and scarves as well as sweaters and suits. The clothing seems to have been very much inspired by the '50s and the campaign was shot by famed fashion photographer David Sims.
You can take a look at the shots from Prada campaign starring Michael Pitt in the gallery above!