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Kim Kardashian, Minka Kelly, Rose McGowan and Ciara hit Rodeo Drive last night to kick off Valentino’s 50th anniversary celebration at the grand opening of their latest store in Beverly Hills.
Valentino’s people might have been in shock when Kim showed up – she chose to wear a dress by Lela Rose instead of Valentino!

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Kim matched the beautiful knee-length graphic party dress with pointed black heels, a black clutch and silver accessories.

Kim came out despite being pelted last week with flour at a red carpet event where she was launching her own fragrance – the person who threw it was allegedly a PETA activist.

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Click the gallery to see who else came out to peruse Valentino goodies and support the legendary Italian designer Valentino!