How did the G-shock collaboration come about?
I’ve worked with G-shock in the past and then late last year they were looking to expand the team and get more into sports. They started off as a sports brand and then it transitioned into fashion; heavy. Now they’re trying to get back into the roots, go back into sports, so they’re trying to expand the team. They reached out to me and said, 'Listen we want to sponsor you, put you on the full program, do a watch with you and everything; and we did this video to announce the endorsement and everything.' It's dope; it’s a brand I grew up embracing, it's part of my life. G- shock was always the cool thing to have, and it’s still something that people wear everyday. Now, I can't go outside without seeing somebody wearing a G-Shock. It's also one of those things where it’s a brand I naturally embrace. I actually vibe with the product and I use it in my life naturally. It just makes sense for me to be on the program, so I'm real excited about it. I got a bunch of good things happening and moving forward. We have a plan that’s going to be sick to roll out in.
And are you making your own watch?
Yeah I’m making my own watch, which I’m excited about, dude. That was even a crazy process man. It was so surreal! I'm at a point now in my life where I'm amazed that I get to sell my own G-Shock, have my name on it; sell it in stores, people are going to buy it and it’s going to be sick man. I can’t wait to walk through Macy’s and see it on display. It’s going to be dope!
How involved are you with making the watch? How far away is it? When's it coming out?
Probably less than 2 months away now. It's real close and I was there every step of the way, honestly. I was there from picking the models to picking the colors. I wanted the colors to sit on the watch. I was there the whole way, man.
Can you tell us about the colors and model?
It’s just a classic color way, dude. It's classic, something you can throw on everyday, something you can throw on with a suit or something. You can dress it up, it just works.
Nigel Sylvester's G Shock Watch.