GlobalGrind had a great chat with Nooka founder Matthew Waldman last week and the designer and artist had a lot to say about his revolutionary brand.
Waldman founded cutting edge watch brand Nooka while waiting for a client in London. He was looking at a clock when he began to think about how time is taught to children and realized that he could create something new and innovative using a completely different method.
From Day One, Nooka has been synonymous with style, function and creativity. Nooka may be identified as a company that makes watches, but it is more than that.
Waldman was born in Queens, New York and gave up Harvard for a freelance design career at age 19. He has put a lot of thought and passion into his brand.
Since its founding in 2005, Nooka has expanded to include apparel and scents and has a design philosophy that meshes well with 21st century living.
In part one of our interview we talk to Waldman about working with designer Karim Rashid, Nooka's philosophy and how children are taught to read time.
Check out our exclusive below!
GlobalGrind: You have a new line out designed by Karim Rashid. How did that partnership come about?
Matthew Waldman: Karim and I knew each other casually from the design world and one day I added him on Facebook. He emailed back immediately saying, 'I always wanted to do a project with Nooka.' It just organically evolved from that. The power of Facebook!
This the first Nooka watch with a round face. Were you surprised that it would take Karim Rashid to do that?
No, we have designed ourselves into this innovative design space, so we're well known for that 'round the corner' square watches and our bulky construction with the Polyurethane thing. These watches and all different design elements that make Nooka very iconic. But a lot of stores did request having a more conventional round watch. So when Karim submitted his designs and his ideas and they were round, it was the perfect opportunity to release a round face watch.