Unsurprisingly, Google has come up with a pretty cool idea.
Instead of waiting for your competition to make their moves outside, build a campus for them to work under your roof.
The Google Campus, located in Shoreditch, London is a new space designed specifically for young and new technology start-ups to have a place to work.
The interior was designed by Jump Studios and it definitely facilitates a creative work environment. The space boasts a very industrial feeling, accompanied by a splash of color.
The space is open, so that young designers won't feel cluttered in their environment while trying to come up with the "next best thing."
We don't know if Google has the rights to any new ideas that get thought up on their campus. However, it's a smart move on their part and it forever keeps them close to new and fresh ideas, which as you can imagine, happen every day.
Take a look at the pictures from the inside the Shoreditch, London Google Campus designed by Jump Studios in the gallery above.