Every now and then there is a project or charity that comes along that everyone can get behind. Such is the case with (PRODUCT)RED, which teams up with various brands to collaborate on special products in order to raise proceeds for HIV/AIDS research in Africa.
It was founded in 2006 by U2 front-man and activist Bono and Bobby Shriver of ONE/DATA, and has worked with companies such as Nike, American Express, Apple Inc., Starbucks, Converse, Gap, and Emporio Armani.
The latest collaboration with (PRODUCT)RED comes from Nike and will be available on December 1st - World AIDS Day.
The collection will be available in limited quantities at select Nike Sportswear retailers globally and will include the NSW Melton DESTROYER (PRODUCT) RED, the NSW Cheyenne Backpack (PRODUCT)RED and the Nike Zoom Meriwether (PRODUCT)RED from Nike Sportswear’s Holiday 2011 Collection.
Nike Sportswear selected items from its Holiday 2011 line retooled to highlight the fight against HIV/AIDS. The NSW Melton DESTROYER (PRODUCT) RED, inspired by classic letterman jackets is fashioned in red Melton wool with black leather sleeves and signature bonded zippers. The NSW Cheyenne Backpack (PRODUCT) RED, Nike’s highest level of waterproof construction, and the Nike Zoom Meriwether, a technical boot hailing from ACG with welded waterproof side zippers and the original NIKE (PRODUCT) RED laces represent the ultimate in protection against the elements while signifying commitment to a cause.
Take a look at the pieces from the collection in the gallery above and if you like anything, make sure you head down to Nike Sportswear and pick one up to help out with the (PRODUCT)RED effort!