For the sake of conversation, I'm just going to come right out and say it.
I wear Magnum condoms. Have been for years. It's a secret I'm both proud to share and shy to reveal. One time, my mom was visiting me at my apartment, and while she was helping me clean up, she found a Magnum wrapper. To this day, I don't know if I was embarrassed by the fact that she found an empty wrapper or that the wrapper itself was of the shiny gold variety.
Like most men of color, I wear the Magnum not just as a precautionary matter, but also as a badge of honor. But after reading an article in today's New York Times on a new advertising campaign Trojan (the company that distributes Magnums) is launching with Ludacris and Magnums, I'm beginning to feel a little differently; that maybe my Magnum purchases are not a big deal?
To wit here's a quote from the story by Jim Daniels, vice president of marketing at Trojan:
“The Magnum brand is viewed as a positive lifestyle badge and positive symbol,” Mr. Daniels said. “And people are proud to show they have a Magnum condom — the large size really connotes a sense of ‘above-average prowess,’ let’s call it.”
But as the story's writer, Andrew Adam Newman points out later, the Magnum is only connoting a myth.
For all the connotations, however, it turns out that Magnum is not so large. It is the same length as standard condoms, with the same circumference at its base, Mr. Daniels said. “Some people feel more comfortable with that width, but you don’t have to be an overly endowed man to use a Magnum and enjoy it,” he added.
My jaw dropped the minute I read this.