Rihanna is the queen of self promotion when it comes to branding herself and promoting her music. But now that her River Island collection is in full-swing, RiRi has something new under her umbrella and she is showing it just as much love.
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Yesterday marked the official London release of Rihanna’s River Island collection, and the certified bad gal is making sure that every single one of her 5,614,000 Instagram followers were along for the ride.
While attending the launch of her clothing line, Rihanna went on an Instagram spree, giving her friends an inside look at all the details of her line – from the tags to the stitching.
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Rihanna started off the flood of Instagram posts with a photo of herself sitting in front of one of their displays with the caption:
“#RIHverIsland my first collection launched today and its the best feeling!! All the elite bad galz, it’s time to get fly on these ba$ics.”
Check out the photos in the gallery above to get an inside look at Rihanna’s adventure to River Island.
