If you judge her by her Instagram account, it would seem like Rihanna doesn’t do much beyond puffing weed and lounging by the pool when she isn’t working on music, but the certified bad girl definitely runs things when it comes to being in control of her brand.
PHOTOS: Rihanna Does Photo Shoot For Her New River Island Collection
Over the weekend, Rihanna played her role behind the scenes as her much anticipated collection for River Island took the runway during London Fashion Week. And right after her sexy little show, she released the campaign shoot for the line starring some of the hottest models in the game, like Jourdan Dunn and Charlotte Free.
The shoot features the girls in Rihanna-style poses, sporting her line on the hood of a sleek black automobile.
STORY: Thank You Fashion Gods! Rihanna Teams With River Island For Designer Collaboration
Unlike many other celebs with fashion lines, Rihanna was very hands on with her collaborative collection, vetoing looks, and commenting on hair and makeup while backstage at the runway show.
It looks like RiRi is really in her element when it comes to fashion.
Check out the birthday girl celebrating her successful fashion show in the video below, and get a closer look at her collection in the ad campaign above.
The Rivers Island collection hits stores on March 5th.