Rita Ora is used to being a bit of a tomboy, but the English singer got a makeover for her Radioactive Tour that kicked off last night in Manchester.
Peter Dundas, Creative Director of Emilio Pucci, worked closely with Rita to design a collection of costumes that are supposed to “perfectly echo her unique take on urban glamour.”
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The outfits were designed to provide the “best possible freedom of movement” in order to allow the performer to execute her choreography fully. The idea of movement became a key creative concept behind the designs, coupled with the re-interpretation of key themes from the Emilio Pucci Spring/Summer 2013 collection.
The outfits include a metallic armor-inspired bodice, a military camouflage jumpsuit and a flowing golden cape.
Peter Dundas, who has been with Pucci since 2008, spoke about his experience working with Rita:
“I was thrilled to design the costumes for Rita’s Radioactive Tour, from the moment I met Rita we’ve had a great connection and doing something like this together felt like a natural progression. The costumes have impact and flamboyance in a way that feels personal to Rita whilst staying true to the Emilio Pucci aesthetic.”
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Check out all of Peter’s sketches for Rita Ora’s Emilio Pucci costumes made specifically for her Radioactive Tour by clicking through the gallery above!
