We're suckers for packaging here, so when our invite to the unveiling of the Jordan 2012's arrived by messenger, we broke out the ol' Xerox and got to work!
The invite/press announcement came in a duotone business envelope; one side black, the other white. Inside was a U.S. Passport replica complete with teaser images of the shoe, which were inspired by wingtips, and some 3D glasses.
The paperstock of the passport was really impressive: the cover was very close to the stock used by the U.S. Passport Agency, and the printing was spot on.
Head to the gallery to see some of what we saw!