Even though the NBA Season is not in right now there has been a lot of excitement with basketball and hip hop culture. The Nike/USAB World Basketball Festival kicked off on August 11th in New York City. And to kick off the event there was party/cpncert in NYC which featured Jay-Z himself. And not to mention his surprise collab with Nike.
The crowd and all those invited got to enjoy an on-court showcase featuring finalists for the 2010 USA Basketball World Championship Team, and they also got to enjoy a Jay-Z on stage. This was all brought to the fans of music and sport by Nike in the middle of New York’s Radio City Music Hall.
Check the video of Jay-Z Live at the World Basketball Festival ...
SNEAKER ME STUPID - Nike Air Force 1 x Jay-Z 'All Black Everything'

*** Notice the “Hov” personalization on the tongue.
CONTINUE TO SEE MORE FROM NIKE AF1 x Jay-Z 'All Black Everything'
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