In quite possibly the greatest Facebook campaign ever, Stussy Amsterdam made an attempt at a "Strip For Likes" campaign and needless to say, it was very successful.
The campaign featured a female model dressed in several layers, hats and accessories from Stussy's fall and spring collections; the more likes the page got, the more that the model would take off.
In a matter of days, the model was down to her undergarments, but she started off in a down coat and camouflage pants.
We're not sure if there were more fans of the brand who liked the page, or overzealous teenage boys. Either way the campaign was successful, and if you would like to see all of the pictures from beginning to end you too can hit "Like" on the Facebook page, or take a preview of the campaign in the gallery above.