Terry Richardson is no stranger to the camera or filming beautiful models - but he's usually behind the lens.
In a twist of fate, the fall 2012 ad campaign for David Webb Jewelry features our bespectacled fellow in front of the camera instead. Along with model Enikő Mihalik, who has modeled topless for Terry in the past, the famed photographer shows off some of the latest David Webb offerings of the season.
The most interesting thing about the campaign is that Terry is not wearing his usual plaid shirt. We get to see him unlike we've ever seen him before - in a suit and bow tie. Although he held onto his aviators and managed to sneak a "thumbs up" in there, Terry is much more dressed up than we could imagine.
Check out a behind the scenes video of Terry getting his model on in the gallery above. Plus, look out for the full David Webb campaign featuring Terry Richardson and Enikő Mihalik later this season!