Wale in Jordan Brand Holiday 2010 Lookbook

Seems like we are seeing rappers, hip hop heads, musicians, and other artists in sneaker culture more than athletes in some Nike and Jordan Brand ads... Is it because Michael Jordan is no longer playing and the brands focus is more lifestyle than performance. Or maybe its just another market to cater to... yea thats it.

Your thoughts?

Jordan Brand has recently dropped the Holiday 2010 Lookbook on us, we get looks at apparel and also the footwear of what we can expect in the next few months.

See More from Wale HERE

CONTINUE FOR MORE OF WALE IN THE 2010 HOLIDAY JORDAN BRAND LOOKBOOK