ad campaign

Tyler, The Creator is wearing his director's hat once again for the third installment of his viral video series with Mountain Dew. As always, Tyler stars in the series as his four-legged alter-ego Felicia the goat.

A recent study done by the Warwick Business School concluded that pictures of just the model or celebrity don't actually sell products, it's the "total lifestyle" image that consumers respond to. 

3.1 Phillip Lim launches the first ever ad campaign this month shot by Alessio Bolzini in New York and featuring items from the Spring/Summer 2013 collection. 

Call her super, or just a model if you want, but one thing's for sure: Kate Moss is looking pretty awesome in the Versace Spring 2013 campaign.

From fountains, to statues to gargoyles, the brightly colored soles appear all over the City of Lights. The shoes are incorporated into actual historical places like Notre Dame, the Place de la Concorde and the Pont Des Arts.

The shoot, and the corresponding press announcement, are in keeping with the theme of Hollywood glam, featuring a dark haired Katy in a series of black and white photographs.

For fashion house Dior Homme, the edge didn't come from the actual ad, but from who photographed it. Fashion God Karl Lagerfeld held that title!