Valentine's Day is only two days away. Wait; how did that even happen?

G-Shock is teaming up with t-shirt brand Johnny Cupcakes to release an aqua-colored time piece.

G-Shock’s Camo Ball was the place to be in New York City last night. The luxury watch brand celebrated the release of their GA100CM and GDX6900TC camouflage watches at New York City’s swanky event space Center548. The invite-only fete required style icons and industry insiders to creatively incorporate at least one item of camouflage into their fashionably fresh attire. […]

Spring is right around the corner, so start saying goodbye to the majority of your all-black winter ensembles. If you’ve been wanting to add the perfect pop of color to your Spring time accessories, the makers at G-Shock have you covered. Coming in a wide range of colors, the heather patterned collection consists of 7 different […]

Wednesday evening went all the way up—up to the Gansevoort on Park Rooftop, to be exact–to celebrate the launch of G-Shock’s latest collaboration with Vashtie. Bottles of champagne were popped, and guests, friends and other tastemakers, including Big Sean, indulged in golden desserts and danced into the late night to sets by Samantha Ronson and Funkmaster Flex. Inspired by her obsession […]

You name it, and Vashtie has probably already done it. She’s a renowned DJ, a designer, director—oh, and let’s not forget that she walked during NYFW for DKNY back in September. Now, she’s got another accolade to add as the first female artist to design a watch with G-Shock. The limited-edition, metallic gold GMAS110VK-9A timepiece is one for […]

G-Shock is ready to give away some dope prizes! The Casio watch brand has just kicked off a National Scavenger Hunt for their #Neverblendin campaign, and everyone in Miami, Dallas, L.A., and NYC is welcome to participate. Consumers can access the hunt through their computers or tablets, after downloading the G-Shock app in order to […]

Word on the Interstreets is that Eminem will release a new album this year. And the rapper might have officially kicked off Shady season with a super secret performance in New York City last night for G-Shock’s “Shock The World” 30th anniversary party. (Cool sidenote: G-Shock announced a limited edition watch with Em, which will hit stores in […]

The Casio G-Shock has long been acclaimed as not only one of the most durable endurance watches, but also as the timepiece of the stylish ones on the go, and it doesn’t hurt that the brand also knows how to throw a damn good party. Following a press conference that unveiled the new generation of […]

Maison Martin Margiela is no stranger to collaborations. Their recent hook-up with H&M proves the high fashion brand is willing to reach down and make their presence felt in different markets and areas of the fashion world.  Today, we have more proof of Margiela’s venture out of the ordinary with a collaborative watch courtesy of G-Shock.  […]

The internet has been flooded with pictures of Filipino-Australian actress Anne Curtis’s wardrobe malfunction. While performing a scene from her upcoming movie with Sam Milby, ‘Babe I Love You’ the top to her swim suit slipped revealing her breast. Anne Curtis has responded to the media about the pictures spreading around the internet but she […]