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Creative dynamo Jeff Staple has begun a movement with eight boutiques and street culture stores across the country to combat tobacco use. 

The truth 1585 Campaign is explained by Staple as “a positive social contagion” which consists of a line of t-shirts and a website designed to highlight the range of product and gear, as well as to tell the story and progression behind the project.

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Each t-shirt was designed and will be stocked at Major, Goliath, Bodega, UBIQ, Alife, Burn Rubber, TRUE and Reed Space boutiques across the U.S. in New York City, Boston, Detroit, Philadelphia, San Francisco and Washington, DC. 

Providing a uniquely localized appeal, each boutique crafted a t-shirt design that was fit for each shop’s respective clientele.

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The truth 1585 line of t-shirts is now available via truth1585.com.

Take a look at the full line of shirts in the gallery above, as well as an explanation of the entire project in the video below!

TRUTH1585 from jeffstaple on Vimeo.