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Atlanta, GA (February 22, 2010) – Mauldin Brand Agency (MBA) in association with the Atlanta Motor Speedway (AMS) announced today, that they have joined forces to present an explosive new series of Motorsports inspired events this summer, appropriately titled; “FastLife Fridays.”An extension of AMS’s popular Friday Night Drags, “FastLife Fridays” blend of multi-cultural entertainment will be powered by: Drag Racing, Popular Music, Celebrities, Female & Male Model’s, Hot Fashion’s and the latest in Technology.

Michael Mauldin, president of Mauldin Brand Agency stated that, “MBA & the Urban Speed Association (USA) has created a unique grass roots, urban influenced marketing platform, designed to reach and penetrate teens & young adults; with a particular focus on a multi-cultural audience through music, fashion and custom cars.  We call this urban influenced lifestyle movement, The Fast Life!  “FastLife Fridays” is an extension of this lifestyle. Through this groundbreaking partnership, with Atlanta Motor Speedway and its president Ed Clark, we have committed ourselves to present a first class event, and collectively we will host and grant proper ACCESS for all.”

”FastLife Fridays” will feature full throttle drag racing where the “Celebrity Challenge” will pit one celebrity against another, but it will also allow anyone with a state issued driving license to compete, for a nominal fee of $20.00 (driver’s under the age of 18 must be accompanied by a parent or guardian). These evenings of music, drag racing, hot fashions and even hotter cars, will also feature special performances from some of today’s hottest recording artists, as well as the celebrity “Show & Shine” car show for all attendees to enjoy.  Mauldin says; “the goal for these unique, phenomenal events is to bring people of all walks of life together, through a common love of cars, music and all-around fun.  We are providing the access to make it happen and it will be a trend that we plan to spread all across the United States.”

Ed Clark, president of Atlanta Motor Speedway says, “The three “FastLife Fridays” will bring a tremendous new dynamic to our Friday Night Drags season.  We look forward to working with the Mauldin Brand Agency to produce colorful and exciting nights full of drag racing, music and fashion which will attract the in-crowd to witness many of their favorite personalities as they compete and entertain here at Atlanta Motor Speedway.”

“FastLife Fridays” and it’s corporate partners will support this lifestyle movement with community focused initiatives utilizing all forms of media including retail, online, radio and television.  It will also put special emphasis on humanitarian endeavors focused on youth & education related efforts throughout the metro Atlanta area. These philanthropic programs will be guided and directed by Hip Hop 4 Humanity & Speedway Children Charities.  

Designed to have a little something for everybody through music, cars and speed, “FastLife Fridays” will be a must attend event, for the youth, young adults, professionals and the young at heart.

General admission for each event is $7.00.  Atlanta Motor Speedway offers special infield parking for $20.00. Currently, “FastLife Friday’s” at Atlanta Motor Speedway are scheduled for June 11th, July 9th & August 13th, 2010. Starting Friday, March 5, 2010, visit for daily interactive updates, participating celebrity talent, exclusive downloadable content and much more

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