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Seems like we are seeing rappers, hip hop heads, musicians, and other artists in sneaker culture more than athletes in some Nike and Jordan Brand ads… Is it because Michael Jordan is no longer playing and the brands focus is more lifestyle than performance. Or maybe its just another market to cater to… yea thats it.

Your thoughts?

Jordan Brand has recently dropped the Holiday 2010 Lookbook on us, we get looks at apparel and also the footwear of what we can expect in the next few months.

See More from Wale HERE

CONTINUE FOR MORE OF WALE IN THE 2010 HOLIDAY JORDAN BRAND LOOKBOOK

[pagebreak] Jordan Brand Holiday 2010 Lookbook

The Lookbook is titled “Unconpromised” and DC rapper, hip hop/sneakerhead Wale is the featured in the photos. The Lookbook have both retros and new designs featured throughout. Are you all going for the new or the retro silhouettes? Because don’t forget that we will be getting the Air Jordan 13 in the three classic colorways. As the “Playoff” 13s are confirmed as releasing since they show up in this lookbook. We also get a better look at the “Foamposite” Air Jordan 1 that have been stirring up a lot of conversation, and will drop in five different colorways, hats off the Jordan and Wale !

CONTINUE FOR MORE OF WALE IN THE 2010 HOLIDAY JORDAN BRAND LOOKBOOK

[pagebreak] Jordan Brand Holiday 2010 Lookbook

CONTINUE FOR MORE OF WALE IN THE 2010 HOLIDAY JORDAN BRAND LOOKBOOK

[pagebreak] Jordan Brand Holiday 2010 Lookbook

CONTINUE FOR MORE OF WALE IN THE 2010 HOLIDAY JORDAN BRAND LOOKBOOK

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