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<p>Demi Moore appears in a new Helena Rubinstein perfume ad shot by Mert Alas and Marcus Piggot. Jezebel got wind of an unretouched photo of the actress in pretty much the same (very popular for spring) supine position &mdash; from Ashton Kutcher’s Twitter feed. Moore was recently the center of an ongoing debate over how much W Photoshopped her for their December cover, which her lawyers and the magazine denied. However, looking at this side-by-side shows just how much fashion and beauty companies can and do alter these images. Some things we notice in the ad that may have been digitally altered…</p><p>.</p>