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Producer and visual artist Swizz Beatz, along with Reebok and a handful of global celebrities, launched the “Reethym of Lite” campaign last night at eSpace on NYC’s West Side.

PHOTOS: Swizz Beatz, Reebok & Pepsi Bottle The Bronx 

The campaign celebrates the new Reebok Lite footwear and apparel collection — iconic Reebok styles with cutting-edge technology — through Swizz’s own interpretation of the Reethym of Lite.

Joining Swizz at the jam packed event was his wife Alicia Keys, Diddy, Clive Davis, Tika Sumpter, Pharrell Williams, Beyonce, Jay-Z, Busta Rhymes, Maino and DJ Khaled, to list a few.

The drinks were pouring thanks to the four open bars set up by drink sponsor Hennessey Black, who laced the crowd with a variety of cocktails. Lobster rolls, tuna tartar and filet mignon were the finger foods.  

But it was the liquor, the music and the stars that got people lathered up for a night of fun. Within one hour of letting patrons in, however, the line to get in was shut down due to the over crowded party inside. 

After the break, check out what, and who, you missed and the “Reethym of Lite” commercial.[pagebreak]

Swizz Beatz & Reebok Classic’s “Reethym of Lite” campaign commercial, launched last night at eSpace in NYC. 

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Swizz & Alicia Keys at the launch of “Reethym of Lite” campaign in NYC last night.

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Swizz & Pharrell at the “Reethym of Lite” campaign last night at eSpace on NYC’s West Side.

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Lloyd Banks & Swizz on stage at the “Reethym of Lite” campaign last night at eSpace on NYC’s West Side.

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A Swizz designed Reebok classic at the “Reethym of Lite” campaign last night at eSpace on NYC’s West Side.

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Banks, Maino and Swizz at the “Reethym of Lite” campaign last night at eSpace on NYC’s West Side.

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Gossip Girl actress Tika Sumpter at the “Reethym of Lite” campaign last night at eSpace on NYC’s West Side.

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Minesotta twin designers Coco && Breezy at the “Reethym of Lite” campaign last night at eSpace on NYC’s West Side.

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Yellow Kid Slanty and singer Oneal McKnight at the “Reethym of Lite” campaign last night at eSpace on NYC’s West Side.

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“World PieceBook” authors David Villorente (L) Sacha Jenkins (R) and friends at the “Reethym of Lite” campaign last night at eSpace on NYC’s West Side.

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Busta Rhymes at Swizz Beatz launch of the “Reethym of Lite” campaign last night at eSpace on NYC’s West Side.

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Swizz Beatz, Alicia, Clive Davis and Diddy at the launch of “Rheethym of Lite” campaign at eSpace in NYC last night.

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Alicia Keys & DJ Khaled  at the launch of “Rheethym of Lite” campaign at eSpace in NYC last night.