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New York-based luxury denim brand PRPS is gearing up to launch their first PRPS Goods & Co. collection for Autumn/Winter 2011. 

New York-based luxury denim brand PRPS is gearing up to launch their first PRPS Goods & Co. collection for Autumn/Winter 2011. 

The collection will be an aesthetic reflection of the personality behind the brand and encompass an early American outdoor lifestyle. 

Based on the history of the brand, the offer will have a strong denim foundation and will be paired with meticulously made items, making it one of the most anticipated launches in the market.

PRPS Goods & Co. will stay true to the brand’s legacy and offer garments made with an exquisite selection of Japanese pieced goods finished with elaborate detailing.

PRPS Goods & Co. is designed and crafted with supreme quality. While each garment is reminiscent of authentic vintage inspiration, the collection will offer a complete brand experience, which is relevant to today’s desire for functional, purposeful and innovative clothing.

The collection will be accessible and affordable without ever sacrificing the integrity of the brand.

Take a look at the video lookbook for the upcoming PRPSs Goods & Co. line after the break, as well as a few looks from the collection!

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PRPS Goods & Co. Fall/Winter 2011

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PRPS Goods & Co. Fall/Winter 2011

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PRPS Goods & Co. Fall/Winter 2011

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PRPS Goods & Co. Fall/Winter 2011

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PRPS Goods & Co. Fall/Winter 2011

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PRPS Goods & Co. Fall/Winter 2011

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PRPS Goods & Co. Fall/Winter 2011

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PRPS Goods & Co. Fall/Winter 2011

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PRPS Goods & Co. Fall/Winter 2011