Subscribe
The Daily Grind Video
CLOSE

Monster chairman Noel Lee is delivering on his promise to make headphones even more fashionable in a few short seasons!

Joined by Dr. Dre, Jimmy Iovine and Beats Electronics’ Luke Wood on a dais in Chelsea yesterday, the super producer and Interscope chairman unveiled new products and limited edition colors specific to the Beats by Dre line of headphones for the holidays.

EXCLUSIVE: Dr. Dre On His Electronics Company & Being Second To Apple

Fans of the insanely popular headphones will not be disappointed by Monster’s and Dre’s offerings, which includes pro and wireless versions of the headphones and speakers for the holiday season.

MTV’s Sway hosted the event while Iovine did most of the talking.

“Dr. Dre was the first hip-hop producer to transcend sound and take sound to another place,” Iovine said when explaining the impact of Dre’s blessing and vision of the brand. “Other brands are now taking a rapper and just slapping them on a box. Dre is a sound pioneer that happens to be a rapper. These guys are all going down the wrong lane. As long as we have Dre and his name is on the box, we’re lucky.” 

GlobalGrind had the opportunity to sample some of the headphones at the unveiling. Our favorite headphones appear in the accompanying gallery!