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After the glowing success of Louis Vuitton’s S/S 2012 show and collection in Paris, it seems like the fashion house is finally ready to spread their wings in the new year!

One endeavor is the launch of the brand’s first fragrance since the 1980s.

STORY: Marc Jacobs, After 14 Years With Louis Vuitton, Ain’t Going Nowhere Near Dior!

LV has reportedly hired Jacques Cavalier-Belletrud, the third generation nose behind scents like Stella McCartney, Dior and Jean Paul Gaultier.

Jacques is known for his ability to capture rare and unique essences of fragrances that will last a lifetime.

Cavallier-Belletrud is said to be a specialist in using natural, raw materials. According to sources, Vuitton has recently been investigating rare, almost-extinct flowers in France that could be used as elements of its fragrance venture.

We’re totally excited that Louis Vuitton is taking that step forward, and can’t wait to be covered in LV! What do you hope the new LV fragrance will smell like?

SOURCE: WWD