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Since it popped up a few week ago, the Beats by Dre Pop Up Shop on Greene Street in NYC’s Soho has been the talk of the town.

So when we received an invite to a special event at the store last night, we had to see what was up!

Hot To Def: New Beats By Dre Holiday Colors

Besides, we needed a new pair of Beats in our lives since we’ve had some mishaps with the free pair of Beats Tours Dre’s peeps gave us last time they were NYC.

Anyhow, we jetted downtown and sipped on Hennessy poured from holiday themed bottles and sat on Fendi branded furniture while clocking people signing the Beats By Dre Poster. One of the signee’s was BMX rider Nigel Sylvester.

We didn’t get any free headphones, but we did come close to winning a free pair of Beats By Dre Detox Headphones which were raffled off.

We came THISCLOSE to trampling people for them!

See more from the event on the following pages!

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Detail of the Fendi rug at the Beats By Dre Pop Up Shop.

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Interior Beats By Dre store at 67 Greene St. NYC

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The music was wack so we had to put some Pusha T on.