BareMinerals is going really bare with their new campaign; so bare they are stripping the model look right out of their campaigns.
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The makeup company wants to emphasize that beauty comes from within, so they are setting out on a quest to find their models without ever seeing their faces. Yep, that is the oxymoronic kick – they are choosing models, who are normally selected for their beauty, based solely on their personalities.
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The makeup company is launching the campaign using five models that have never been seen. Three hundred models and actresses were hidden behind a screen and cast solely on their personality to be one of the faces of BareMinerals “Be A Force of Beauty” campaign.
The most memorable ads of this sort was the Dove Campaign for Real Beauty, where Dove called for real women of all shapes and sizes to be the faces of their ad campaigns.
We must say, this whole anonymous model thing is an admirable quest for a makeup company! We can’t wait to see the ads.