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Kate Middleton is celebrating her 30th birthday today and Kim Kardashian decided to wish the The Duchess of Cambridge a happy one in the most personal way — by dedicating a shoe to her.

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Kim posted a video earlier today wishing the Princess a happy birthday, and plugging her new shoe she claims to have named in honor of The Duchess.

According to Kim, the shoe’s name isn’t arbitrary:

“This shoe’s classic quilting and graceful silhouette channels the Duchess’ classic style.”

Kim co-founded Shoe Dazzle, the online shoe store where the Middleton inspired shoes will be for sale.

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Leave it to Kimmie to turn a royal birthday into a business event. Well played!

Check out Kim’s happy birthday sales pitch for the Princess above, and a picture of the shoes below. 

“The Duchess” shoe was created by Kim Kardashian and shoedazzle.co.uk to celebrate Kate Middleton’s 30th birthday.

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