The Daily Grind Video

Santigold‘s colorful personality shines through in her latest interview with V Magazine.

The Philly raised music sensation, noted for her funky style, sat down with the fashion mag to speak up about her most anticipated sophomore album, Master of My Make-Believe, and to tell what differentiates her from a plain ol’ pop star.

NEW VIDEO: Santigold “Big Mouth”

Check out some excerpts from the interview below:

How do you go about songwriting?

I write to the music. The lyrics came slowly on this record.

Why do you think that was?

It was about learning to trust myself. I also had expectations. Never have those! Everyone I worked with before was in a different headspace. I had to get past that. That’s why I started writing with Nick, and it started being cool and fun.

Do you meticulously oversee every aspect?

Yeah, I’m really hands-on with everything. It’s the difference between an artist and a plain pop star, right?

Don’t you compete within that realm on some level?

Do you really want to know how I compete on that level? I think I am looked at by people as a peer but in reality I’m like a stepchild. I’m trying to be like that on my own terms and everyone respects it, but it doesn’t make the money. You’ve always got to come harder than everybody, but with less.

But that’s what makes it cool. It’s easy to hire a stylist with a ton of clothes, and say “Let’s use all of it!”

I once interviewed Debbie Harry and she said, “Every artist is influenced by something.” The trick is to filter it through yourself so it has your personal stamp. The difference is when someone takes something and it has nothing to do with them at all, but they copy it. Why are people so short-sighted right now?

Probably because it’s easy and it’s encouraged.

No one wants to be real anymore. Wikipedia is always wrong. No one fact checks and it’s not even a priority. Reality TV is more popular than ever, and it’s the fakest thing ever. Where is there place for truth in all of that? My record is called Master of My Make-Believe because I want it to be about creating your own reality. I have a song called “The Keepers”: “we’re the keepers, while we sleep in America our house is burning down.” It’s about how if we accept this then that’s what it is. We’ve got to fix it.

STORY: Santigold Reveals Title Of Her New Album

Sounds deep. Maybe Santigold will lead us to the truth with the release of Master of My Make-Believe. Check out the rest of the interview over at V Magazine.