For most of us, when we think coffee, we think Starbucks. Now Starbucks looks to satisfy the alcohol appetite many people have by serving beer and wine in their cafes!
Starbucks already has several alcohol selling cafes in Oregon and in Washington. They’ve limited the selling of alcohol in these cafes to the evening and it is still generating major surplus. Beer in the cafes cost around $5 per bottle and wine costs around $9 per bottle.
According to Reuters, Starbucks wants to create of more surplus as it announced Monday its plans to start selling alcohol in up to 12 cafes in both Southern California, Atlanta and in Chicago.
Starbuck’s senior Vice President of U.S. Operations told Reuters that Starbucks is “just a natural place for people to connect and unwind.”
She also added that Starbucks doesn’t plan to sell alcohol in all of its restaurants around the world, just a selected few.
Many people are not happy about Starbuck’s new venture. Sarah Mart, who is the research director for the California-based group Alcohol Justice said: “The more places that open, the more risk there is of alcohol-related harm.”
Other critics, such as analyst Jack Russo, are concerned with Starbucks staying focused on their core business, which is to provide tasty drinks and food during breakfast and lunch hours. Jack said:
“I’d prefer to see the company be more focused. You can’t be all things to all people…”
Starbucks appears to be determined to make their mark on the alcohol industry. It doesn’t seem like they are going to allow critics to stop them.