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All eyes are on Rita Ora!

Roc Nation’s newest punk & prim signee has teamed up with VEVO UK for their LIFT promotion series.

VIDEO: Rita Ora & Tinie Tempah “R.I.P.”

The segment is dedicated to celebrating new talent as well as bringing fans a little bit closer to their favorite artists.

In the video, Rita shares her experiences growing up, moving to New York and getting signed to ‘the Roc’ at the young age of 18.

PHOTO: Drake & Rita Ora Get Up Close & Personal On Club Paradise Tour 

She also touches base with how she views music and how she wants her music to affect others.

With her hot new single and video for “R.I.P” blazing all over the dot com, it’s no wonder why the spotlight burns so bright for Rita! 

No word yet when Ora’s debut album will drop, but when it does it’ll be well worth the wait!