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A woman’s purse is her sanctuary; something that she can’t leave home without, since it holds so many essential items that are needed at a moment’s notice.

But maybe women can say goodbye to their purses and hello to the new and improved bra to hold their necessary on-the-go items! 

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This new JoeyBra can hold credit cards, iPods, cell phones, cash … whatever you feel comfortable storing in the discrete side location of the bra.

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Take a look at the images in the gallery. Is this new bra something you would use to store your stuff?