The Daily Grind Video

Just when you thought the Jacksons were the only famous family having “internal issues,” Gucci comes along and shows us that just about every family can be dysfunctional.

Guccio Gucci and his brother Allesandro are being sued by Gucci Group for using the name “Guccio Gucci,” which also happens to be the name of Gucci’s founder in a new business. The catch is that he is the current Guccio Gucci’s great-grandfather.

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The court has found Guccio in the wrong, ruling that the name usage “constitutes an act of unfair competition to Gucci’s detriment because the advertising materials of the defendant caused confusion with Gucci’s products and business activities and took unfair advantage of the qualities and reputation of Gucci’s products.”

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Can you imagine not being able to start a brand with your own name because your great-grandfather was more successful with it? WWD reports that Gucci Group has successfully sued family members Jennifer Gucci, Gemma Gucci, Cosimo Gucci, and Elisabetta Gucci for all trying to start companies using their own names.

We’re just gonna file this under “Rich People Problems” and move along.