Lana Del Rey’s rise to fame is still on its way up! This fall, she will be the face and the voice of Swedish fashion retail giant H&M.
For the campaign, H&M used fashion photography team Inez van Lamsweerde and Vinoodh Matadin to capture all of the amazing shots that we’ll begin seeing in October.
Lana will also star in a full-length film sponsored by H&M and shot by Johan Renck. The fully-plotted music video stars the chanteuse as she sings “Blue Velvet” and will be available to see in its entirety at hm.com on September 19, with edited versions used as a TV campaign.
As for the ad campaign, it features Lana wearing all of the best pieces from H&M’s fall season. You can check out the finished project by Inez & Vinoodh for H&M featuring Lana Del Rey in the galley above!