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Hit-Boy came onto the hip-hop scene riding a proverbial beat in the night, and since hooking up with everyone from Kanye to Pusha, the California native has never looked back.

DOWNLOAD: Hit-Boy Releases ‘HITStory’ Album

Hit-Boy has been the music industry’s secret weapon, and it is due in part to his ability to manipulate cutting-edge technology for innovative sounds that push the creativity envelope to new heights.

In collaboration with Prius, we were lucky enough to capture Hit-Boy’s unique bond with technology when it comes to his creative process and we got an inside look at how Hit-Boy combines an innovative approach, forward thinking and creativity with the aforementioned relation to technology.

Like the Prius, Hit-Boy’s work ethic embodies three primary characteristics – Technology, Design and Efficiency and in turn tastemakers like the producer are setting the trends that help the masses evolve into better versions of themselves.

STORY: BELIEVE IN MIRACLES! Hit-Boy Recovers Lost Nas & Frank Ocean Collab “No Such Thing As White Jesus”

We had the opportunity to catch up with the producer for a day in the life to chronicle how he makes magic in the studio. Take a closer look at the man behind the machine in the exclusive footage above. 

Check out our custom unit here. 

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