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Lucy Hale is the girl of the moment, and clearly all girls of the moment get their time to shine in front of Terry Richardson’s camera. 

When the Pretty Little Liars star isn’t busy speculating who could be trying to sabotage her under the moniker of “A,” she is busy building her brand off the TV screen. 

PHOTOS: Really, Really Pretty Little Liar Lucy Hale Covers Haute Muse Magazine

Lucy had the opportunity to team up with Terry to shoot her new ad for Bongo jeans (Yes, they are still very much a thing).

In the shots, the 23-year-old poses with a number of oversized props, including a telephone, a teddy bear, a fishbowl and a hula-hoop, while modeling the clothes and keeping things both sexy and fun.

PHOTOS: Pretty Little…A? Lucy Hale Covers NYLON Magazine & Reveals Her ‘A’ Predictions

Check out a sneak peek at the shoot in the gallery above, and be sure to keep your eye on this little liar, because she is bound to continue her rise.