The Daily Grind Video

By: Julian Mocine-McQueen and Sean Muldoon, Green the Block

For the next month, we’re on the road with Drake on the Campus Consciousness Tour across 17 campuses and 16 states. Check it out at

Why?  Because Drake is “going green,” and is partnering with Green The Block to raise consciousness about what that means.

For Drake,  “going green” means lessening his tour’s negative impact on the planet, and increasing its positive impact through the message he shares with his fans.

With the help of Reverb, Drake is rollin in tricked out bio-diesel buses, working with the concert venues to recycle, and helping to offset the dirty energy he’s burning by investing in projects that are good for the planet (called carbon offsetting).

As the non-profit partner on the tour, Green The Block (a campaign of Green For All (link: and Hip Hop Caucus (link: is responsible for making sure that Drake’s fans are learning about how they can go green too, and help create opportunity, jobs, and health for their communities.

At every concert stop, we’re getting hundreds of fans to take the “I Will Green My Block” pledge.  These are simple actions to not only curb pollution in your hood but help you save money.  And Global Grind readers who sign the pledge are entered to win free Drake concert tickets So sign up today!


On the tour, Green The Block is also teaming up with campus leaders and community organizations that are building the green economy locally.

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