That’s how she balls out.
If you missed out on seeing Rihanna on her Diamonds World Tour, Budweiser may be bringing her to a city near you.
The bad gal just signed up for an 85-country campaign with Anheuser–Busch, that means the beer brand will be paired with Rihanna for TV commercials, digital executions, limited-edition packaging and sponsorships for her upcoming concerts.
This partnership is the first of Budweiser’s efforts to bridge the gap with music on a global level. The “Made for Music” campaign also features Jay-Z, who has already made a big splash in partnering with Budweiser in the past with the “Made in America” festival.
As reported by Rihanna Daily:
Music “allows us to bring Budweiser back as an icon of pop culture,” said Ricardo Marques, Bud’s global advertising director. Music has “been a tremendous force in shaping pop culture around the world,” he added, noting that it is a “universal language” that “transcends cultures, language and connects people from different backgrounds.”
Starting next week, we will begin to see both Hova and RiRi shine bright in the new campaign that also consists of 160 events in 25 countries, including Bud’s “Made in America” festival, this time curated by Justin Timberlake during Labor Day weekend in Philadelphia.
For those of the Rihanna Navy who are of age, they’ll be able to get their hands on a special “travel case” of a 24-pack of Budweisers stamped with the Diamonds World Tour logo.
See the Budweiser x Rihanna commercial below.
SOURCE: RIHANNA DAILY
