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As in business, the rules around funding your business change. Whether you are financing it yourself or acquiring outside capital, there comes a time when you might need some extra capital to expand your business.

Self-funding or bootstrapping your business would not only be ideal, but commendable. But, when should you start seriously considering raising funds? Do you really need to give up some of your equity? How much should you ask for? When?

This month we sat down with our friend Brian Watson of Union Square Ventures to fill us in on the new rules of funding a start-up. Brian is an analyst at USV and gets to evaluate start-ups as a career, so he knows his stuff.

This talk was strictly about that C.R.E.A.M., and over 40 people packed the room to take it in. If you want to know more about Brian’s background and what he’s done, check out our previous interview with him.

In true Phat Startup fashion, we opened up the floor to the entrepreneurs in the room and Brian hooked it up.

Brian covered:

A) The various modes of funding

B) When to look for funding if needed

C) How to position your startup or business for funding

D) How to peak an investors interest

E) How to engage and build a relationship with a VC

F) How to make it a win-win for all parties involved

Contact Brian: @bwats or brianwatson.me

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