The Daily Grind Video

The world of fashion and fragrances are starting to get really weird. Anyone who’s ever looked at RIHANNA or YEEZY and thought I want to smell like that, well, your world just got a whole lot happier. Jay-Z’s Iconic Fragrances will be bringing out a new line of scents repped by the Umbrella singer and the Golddigger rapper. There’ll also be one other scent that’ll be backed by a well-established female artist.