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Jessica Simpson got jokes. After months of speculation and hiding the obvious, the singer/actress/designer has finally confirmed she’s pregnant.

PHOTOS: Jessica Flips The Bird At The Paparazzi

Well, sort of… The shoe mogul wrote on her website, “It’s true, I am going to be a mummy.” 

The message is now gone and redirects you to a skin care product line. 

The 31-year-old, who is engaged to former NFL player Eric Johnson, also dressed up as a Mummy for Halloween…Get it?!

Jessica is pretty smart. She keeps the world waiting to hear the pregnancy announcement and then turns that around to pitch skin care products. Genius!

PHOTOS: Jessica Simpsons Shows Off Her Huge Baby Bump

Many experts believe Jessica is around six months by her shape and size and the obvious change to her body. 

What do you think? Is this a publicity stunt or is Jessica Simpson having a baby?