Snoop Dogg is introducing an all-new way to get in-tune with his music.
Rolling Words, Snoop’s newest book release in collaboration with Pereira & O’Dell, is not only a collection of some of The Dogfather’s greatest lyrics, but also a fully functioning one-stop shop for smoker enthusiasts.
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The book, which is composed of hemp-related materials, features rolling papers as pages and a striking strip on its spine for lighting matches.
And for those of you wondering, the ink used to pen Snoop’s lyrics are fully non-toxic!
Of the collaboration, strategic brand director Nick Adler said, “Honestly, we were kind of blown away.” Pun intended? “It’s a fantastic brand extension for us, and totally captures the vibe and sprit of Snoop and our platform.”
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Though copies of the book are being reserved for elite distribution, outdoor summer festival-goers can enjoy samples of the book pages on posters placed around concert venues.
This year’s Coachella Valley Music & Arts Festival will be one of the first events to try out free samples of Snoop’s Rolling Words.
Rolling Words: Snoop Dogg’s Smokable Book from Projeto Winner on Vimeo.
